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EMPACT Offers Affordable E-Marketing Automation to SMBs

Released on = February 24, 2005, 3:46 pm

Press Release Author = mUrgent Corporation

Industry = Management

Press Release Summary = EMPACT enables small to medium sized businesses to carry out their own email and wireless (SMS) marketing, boost response rates and make marketing a one-person job.

Press Release Body = Santa Ana, CA – July 21, 2003 – mUrgent (http://www.murgent.com), one of the first e-marketing solutions providers to
combine affordable email and wireless marketing automation services to small and medium-sized businesses, has launched EMPACT: Email and Wireless Marketing Manager, from headquarters in Orange County, CA.

“When e-marketing emerges in the late 1980s, businesses jumped on the bandwagon, taking advantage of economical list serve technology, though most smaller businesses tended to be late adopters,” says Boris Bugarski, president and CEO of mUrgent. “Now, EMPACT, which is email automation software, makes this especially effective type of customer relationship management (CRM) specially affordable and practical for SMBs.”

mUrgent’s EMPACT is the first affordable e-marketing automation software ever offered to the SMB community. Using an Internet connection and secure customer login identification, businesses can create their own customer databases and schedule email and wireless marketing campaigns online.

No hardware or software purchases are required, and because the entire process is online, no expensive postage, graphic production, printing, photography or advertising production and placement costs are required. The campaign can be
managed and modified anytime an Internet connection is available, anywhere around the world.

Though production costs of hardcopy direct mail brochures and other collateral literature varies from campaign to campaign, mUrgent estimates the average cost of a delivered piece of direct mail at around one dollar. A business distributing 10,000
direct mail pieces could potentially spend $10,000 for one campaign in a single month. In comparison, EMPACT users can send 20,000 personalized emails and an additional 100 SMS messages to wireless devices – that is two campaigns – for under
$100 per month.

Small Orange County businesses are already using EMPACT to increase their business from current customers and build additional loyalty, including Sol Grill of Newport Beach, Golf Plus in Irvine and custom clothier Austin Taylor in Anaheim.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher
return on investment. EMPACT: Email and Wireless Marketing Manager, the self-service solution, and Enterprise, mUrgent’s full-service solution, have been used by companies across the U.S., Australia and South East Asia. For more information about mUrgent, visit http://www.murgent.com.

Web Site = http://www.murgent.com

Contact Details = 1450 N. Tustin Ave.
Santa Ana, CA 92705
714-918-3732