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EPR Archived News |
ReCollection, Scores 59% Open Rate Plus Boosted Customer Traffic With EMPACT Email AutomationReleased on = February 24, 2005, 3:49 pm Press Release Author = mUrgent Corporation Industry = Management Press Release Summary = Arts and crafts retailer giant soars with their first email marketing campaign using mUrgent Corp's EMPACT: Email and Wireless Marketing Manager. Press Release Body = Santa Ana, CA - The first e-marketing automation campaign for Michael's Stores, Inc.'s ReCollection scrapbook shops produced a 59% open rate and a less than 1% opt out rate using mUrgent Corporation's (http://www.murgent.com) EMPACT - a web-based email and wireless marketing solution, according to Michael's Senior Manager of Internet Services, Jeff Hanson. ReCollection is one of four arts and craft retailers operating under Michael's Inc., including 805 Michael's stores and 158 Aaron Bros. art shops. ReCollection plans to run 15 to 20 campaigns this year using EMPACT.“We needed an email marketing package that was easy to use and did not demand a great deal of maintenance. EMPACT’s feature richness made it simple to upload the content, manage our distribution lists and schedule our campaign timing quickly,” said Hanson. ReCollection
wanted to customize emails to serve a large audience of scrapbookers
searching the Internet for products. Hanson reported that many of
the recipients forwarded their emails to friends, which resulted
in an increase in store traffic in “The success of the ReCollections campaign is a great argument for the viability of our software for the enterprise marketing,” explains Boris Bugarski, president and CEO of mUrgent Corporation. “We originally designed EMPACT to serve SMBs, and have upgraded constantly with higher list capacity and campaign distribution scheduling options.” EMPACT software
makes customer relationship management (CRM) effective and affordable
for small-to-medium sized businesses. “We are not surprised
at how many smaller companies are unaware of e-marketing advantages,
but we’re confident they will adopt this new technique when
they understand how much more efficient it can be EMPACT makes
customer relationship management (CRM) effective and affordable
for SMBs. “We are not surprised at how many smaller companies
are unaware of the advantages of e-marketing,” Bugarski says.
“But we’re confident that they will adopt this marketing
strategy once they understand how much more efficient it can be
than About mUrgent mUrgent Corporation
is an e-marketing authority and provider of both self- and full-service
email and wireless marketing solutions businesses can rely on to
automate more frequent, personalized communication to customers,
bringing a higher Web Site = http://www.murgent.com Contact Details
= 1450 N. Tustin Ave.
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