The Directory of Business to Business Catalogs— 2006 Edition
Released on = January 23, 2006, 3:39 pm
Press Release Author = John Schulte
Industry = Advertising
Press Release Summary = The National Mail Order Association (NMOA) is happy to announce the 2006 edition of The Directory of Business-to-Business Catalogs. This useful resource, now in its fourteenth year, has establishing itself as the most comprehensive directory covering the business-to-business catalog industry, offering valuable, current, and detailed information to manufacturers and businesses nationwide.
Press Release Body = The National Mail Order Association (NMOA) is happy to announce the 2006 edition of The Directory of Business-to-Business Catalogs. This useful resource, now in its fourteenth year, has establishing itself as the most comprehensive directory covering the business-to-business catalog industry, offering valuable, current, and detailed information to manufacturers and businesses nationwide.
The growth of this resource, along with its consumer-oriented companion, The Directory of Mail Order Catalogs, reinforces the National Mail Order Association’s recent predictions that mail order companies who use electronic products to supplement, rather than to replace, print catalogs will surpass those companies that restrict their sales exclusively to a web-based audience. The latest statistics show business to business catalog sales to be $48.5 billion, a figure forecasted to grow by nearly 25% in the next two years.
This newly updated 2006 edition is the result of extensive, yearlong research, providing in-depth, hard-to-find information, all in a single volume. The detailed listings include catalogs that are offered in print—totaling almost 5,500 entries organized into 39 industry-specific chapters. Each listing provides not only basic contact information (phone, fax, address, web site, e-mail) but also other important company data, such as number of employees, types of products offered, catalog size, and frequency of circulation. Plus, the entries include printing and binding methods, annual sales, average order size, credit cards accepted and names of key executives. The amount of information contained here, and the user-friendly format of The Directory of Business-to-Business Catalogs, saves hours of research time and effort for its users.
Several significant aspects of The Directory of Business-to-Business Catalogs are vastly improved in this edition. Not only have hundreds of obsolete listings have been deleted, but hundreds of new catalogs have been added. Plus, thousands of existing listings have been updated, with the most up-to-date contact data, product descriptions, sales and marketing figures, subscription information, and physical characteristics.
Three, easy-to-use cross-referenced indexes will put this vast array of information at the user’s fingertips immediately. The Catalog & Company Name Index includes each listing in alphabetical order; the Geographical Index organizes the companies alphabetically by state; the Web Sites Index, arranged by category, provides access to companies with web sites. Newly expanded and revised, the indexes in this 2006 edition make it easy to locate specific business-to-business mail order companies and their products.
The Directory of Business-to-Business Catalogs is the perfect sales and lead generation tool for marketing all types of products and services.
The Directory of Business-to-Business Catalogs, 2006, Soft-cover 573 pages 5,301 listings.
The directory, priced at $165.00, is available for purchase online at: http://www.nmoa.org/catalog/dirb2bcat.htm
About The National Mail Order Association (NMOA) Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported organization founded in 1972 to help small to midsize businesses and entrepreneurs involved in mail order and direct marketing. The NMOA provides education, information, and business contacts worldwide.
Web Site = http://www.nmoa.org/catalog/dirb2bcat.htm
Contact Details = John Schulte National Mail Order Association (NMOA) 612-788-1673 schulte@nmoa.org
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