Press Release Summary = ThinYourWay.com has found a unique way to reward customer loyalty while building revenue through affiliate marketing.
Press Release Body = ThinYourWay.com has found a unique way to reward customer loyalty while building revenue through affiliate marketing. Two of the basic principles on which ThinYourWay was founded are that clients should be rewarded for their loyalty and that clients should be extrinsically as well as intrinsically motivated to achieve their weight loss goals. While many traditional weight loss programs help with intrinsic motivation, there are very few that offer rewards to customers for losing the weight. Most programs simply take the money and run, leaving clients heavier than ever before, except in their wallets.
CEO Beth Philley had a different idea. From her own experience, she knew that an overweight person often chooses a food reward for reaching a weight-loss goal, which can sidetrack him/her from longer term success. To prevent this, she decided to provide gift certificates to clients who, after reaching a certain spending plateau with the company, also achieved a short-term weight loss goal. In pursuing this idea, Ms. Philley stumbled onto the idea of affiliate marketing.
With links to various online retailers on the site, ThinYourWay.com pushes clients to the retailer sites, and when the clients make a purchase, Ms. Philley earns a percentage of the sale. By purchasing the gift certificates through the affiliate links, Ms. Philley also effectively reduces the cost of the gift certificate. The client benefits by receiving a motivational incentive, ThinYourWay.com benefits by attracting clients with an innovative reward program, and the retailer benefits by increasing site traffic.
Ms. Philley is CEO of ThinYourWay.com, a weight loss motivational site, and of ProBizAssoc.com, a business support solutions provider. She resides in Canton, Ohio and has recently lost 40 pounds.
2012
