Press Release Summary = Understanding the value of acquiring the right to communicate with a prospect over an extended period of time.
Press Release Body = It seems that a lot of people don\'t really understand the value of continued contact with their prospects as Mike Dillard teaches in his book.
Many people expect to get a prospect to their web site and sell that prospect on the spot. Sure, that happens, but how often?
Let\'s say you have highly targeted advertising, and you have a really great web site that captivates people, and you make a sale to 1 of every 50 people that come to your site. Good, but what about the other 49?
I mean, making an immediate sale to one person is great, but what if you could do something different that would eventually lead to 10, 15 or 20 sales?
Here\'s a question: Would you prefer to make one sale and never know who the other 49 were, or would you prefer to not make any immediate sales but get the name and email address of 20, 30 or 40 of the 50 visitors?
If you chose the one sale, you\'re short-sighted. Why? Because if you have a chance to build a relationship with 20, 30 or 40 people, its very likely that you will eventually make many more than just one sale!
If you really want to master this and similar concepts, Mike\'s book is the best place to start.
2012
