Released on = November 6, 2006, 5:28 am

Press Release Author = Freebirds World Burrito

Industry = Food & Beverage

Press Release Summary = Freebirds World Burrito, Texas’ favorite fresh fast casual
restaurant known for its Monster burritos, is just a click away with their new
online ordering service at www.freebirds.com.

Press Release Body = Freebirds World Burrito is just a click away. Texas’ favorite
fresh fast casual restaurant known for its Monster burritos announced today the
launch of their new online order service.

After months of research and consumer needs analysis, Freebirds created an online
ordering system that’s user and Freebirds friendly. Customers interested in ordering
online simply go to www.freebirds.com then click on “Feed Me”. This will navigate
them to an area where they can submit an order or create an online profile. By
creating a profile, the customer can save their orders for re-ordering at a later
date. The customer then inserts their name, email address and telephone number. They
are then asked to select one of the Freebirds store locations.

Following the same routine as in-store purchases, the Freebirds online ordering
engine will ask the customer to select an item on the menu page. Once the menu item
is selected, the customer chooses their options, such as rice, cheese, beans, meat,
sauces, veggies, and extras. When the order is complete, a summary page will appear
with all chosen items and ingredients and a total price. Upon submission, an order
confirmation email is sent to the customer and to the appropriate Freebirds store.
A Freebirds crew member calls to confirm each order with the time it will be ready
for pick up.

“With the phenomenal increase in the number of households and businesses now
connected to the Internet, an online ordering system was a no-brainer,” said Alan
Hixon, COO of Freebirds World Burrito. “Our customers are experiencing the benefits
of online ordering, especially during their rushed lunch times, and we are able to
utilize better, faster and more efficient use of our resources resulting in improved
customer service and satisfaction.”

Freebirds World Burritos currently has 15,797 customers in their online ordering
database and the company has received nearly 500 online orders since the new system
went online on October 20, 2006.

Continued Hixon, “The feedback we’ve received on the online ordering system has been
phenomenal. To show our appreciation for those customers that have used and provided
positive feedback, we’re sending them each a BIRD card for one free meal for their
next visit.”

About FREEB!RDS WORLD BURRITO
FREEB!RDS WORLD BURRITO, home of the Monster Burrito, is a privately owned company,
headquartered in College Station, Texas. The company currently operates sixteen
FREEB!RDS WORLD BURRITO restaurants in the state of Texas (Austin, College Station,
Fort Worth, Dallas, Houston, San Antonio, and Lubbock). FREEB!RDS WORLD BURRITO
serves an “awe-inspiring experience” with each customized burrito.

FREEB!RDS lives by their motto “I’m not afraid of MONSTERS, I eat ‘em.”
For more information, visit www.freebirds.com.


Web Site = http://www.freebirds.com

Contact Details = Patti Hill
BlabberMouth PR for Freebirds
512.218.0401
patti@blabbermouthpr.com