Released on = January 3, 2007, 11:51 am

Press Release Author = Ron Perlstein/InfoWorx

Industry = Management

Press Release Summary = Ron Perlstein, founder & CEO of InfoWorx, a leader in the
infomercial industry, is offering a new guidebook for making money on TV,
Infomercials For Dummies.

Press Release Body = BOCA RATON, FL, January 2, 2007— Do you have a unique product
that you dream of making millions with on TV? If so, Ron Perlstein, founder & CEO
of InfoWorx, a leader in the infomercial industry, has come to your rescue, offering
a new guidebook for making money on TV, Infomercials For Dummies.

Infomercials For Dummies, available for free on www.MakeMoneyOnTV.com, provides
insight into infomercials and other forms of direct response television, including
what products are best for TV, how to create an irresistible offer, where the calls
go, and who delivers the goods. The book will tell you how to develop a winning
campaign and create the next As Seen On TV Success!

With 15 years of experience in the Direct Response TV (DRTV) industry, Perlstein has
produced numerous award winning campaigns. With roll outs that include Roomba,
Rubbermaid, Swiss Colony, and Wamsutta, he has extensive knowledge in every facet of
the infomercial world.

“Many of our clients come to us without the basic understanding of how a DRTV
program is formulated,” says Perlstein. “Most think that the script is what makes or
breaks it. But in reality, there are 7 key factors that go into an As Seen On TV
Success! Infomercials For Dummies is all about those 7 factors.”

It’s no secret that As Seen on TV products can make millions. But without all the
correct components in place, your chances of success are greatly reduced. Knowing
what those components are and how to maximize each of them is the secret to winning
on TV.

Since 1992, InfoWorx has been creating and producing money making infomercials for
their clients. Log on to http://www.MakeMoneyOnTV.com and get your free copy of
Infomercials For Dummies.

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Web Site = http://www.infoworx.com

Contact Details = InfoWorx Turnkey DRTV
Joanne Hall
1900 Glades Road
Suite 450
Boca Raton, FL 33431
561-852-1818
pr@infoworx.com