Released on = May 7, 2007, 8:05 am

Press Release Author = Blenz Coffee

Industry = Food & Beverage

Press Release Summary = Tak Aramaki of Blenz The Canadian Coffee Company has been
promoted to Vice President. This move comes after Mr. Aramaki has spent
considerable time to help build the Blenz brand in Canada and internationally.

Press Release Body = May 3, 2007 – Vancouver BC, Canada – Tak Aramaki of Blenz The
Canadian Coffee Company has been promoted to Vice President. This move comes after
Mr. Aramaki has spent considerable time to help build the Blenz brand in Canada and
internationally.
Over fourteen years ago, Tak Aramaki had his first meeting with Geoffrey Hair and
Sarah Moen , co-founders of Blenz Coffee. Sarah and Geoffrey would frequent Tak’s
successful restaurant and discuss the specialty coffee industry. Three years later,
Mr. Aramaki decided it was time for a career change. He sold his restaurant and
approached Blenz with the idea of growing the coffee concept in Japan.
“This is something we hadn’t even considered up to that point. After all, we were
just starting to grow. But Tak had a way of helping us understand the benefits of
entering this new market,” said Geoffrey Hair of Blenz Coffee. “We decided to take
a risk with Tak due to his extensive business background and firsthand knowledge of
Japan. As It turns out, the risk was minimized somewhat, because Tak knew exactly
what he was proposing and how it could be effectively implemented,” added Sarah
Moen.

Mr. Aramaki spent considerable time in Japan. He opened the pilot Blenz location and
aided the Master Franchisees in coordinating the opening of their first two Blenz
locations. This included hiring, training and providing operational guidance to the
new locations.

Once he returned to Canada, Mr. Aramaki was quickly promoted to VP of Operations
where he trained other operations reps in the high standards that he had helped
create. He also introduced some of Blenz\' most beloved beverages like the Matcha
Latté, and was integral in introducing the Blenz Barista Certification Program.
“It\'s an amazing experience to see my work make a difference in the stores,” Mr.
Aramaki commented.

As Vice President of Blenz The Canadian Coffee Company, Tak will be very involved in
the profitability of franchisees here in Canada and abroad. “Being associated with
a highly successful business and marketing system such as Blenz, gives me great
satisfaction. I know that people who enjoy working in a fast paced, social
environment have a real chance for a better lifestyle in a franchise business
they\'re passionate about.”

Web Site = http://www.blenz.com

Contact Details = George Moen
President
Blenz Coffee
300 – 535 Thurlow St.
Vancouver, BC V6E 3L2
604.682.2995
press@blenz.com
www.blenz.com