Released on = July 13, 2007, 12:44 pm

Press Release Author = Business Transformed Inc.

Industry = Human Resources

Press Release Summary = July 16 2007, Today Paul Gossen, The Breakthrough Coach,
released Business Transformed, a guide to powerful questions that hundreds of
executives and business leaders have already used to accelerate team results and
drive business transformation.

Press Release Body = “The questions really work, especially the accountability
questions,” stated Carol Johnston, a team leader with American Express.

Business Transformed is a new breed of business book. Funny, light and easy to read,
it has a refreshing visual style that allows overloaded managers and executives to
“get it” instantly. Business Transformed is loaded with simple tools and questions
that managers can use to get results immediately.

“I read the first half of the book over the weekend and put the questions to use
right away. In our first meeting, we laid the groundwork for a powerful new
management plan.” States Gord Murray, a regional manager with Golder Associates.

In developing the book, Paul Gossen and his coaching team conducted a comprehensive
search for the everyday questions executives, managers and team leaders use to build
relationship, create accountability and drive breakthrough results.

They examined the unproductive habits that block business transformation, including
email addiction, constant interruption and unrealistic expectations. They worked
with hundreds of CEOs, executives and managers and conducted thousands of
breakthrough conversations to refine the 17 QuestionsTM that will transform any
business.

“Look at any highly successful business leader, great manager, blue chip sales
person, accomplished engineer or acclaimed scientist. You will find a master in the
art of asking breakthrough questions. Look into any innovative product, scientific
breakthrough or surge in business performance. Dig deeply and you will find it all
began with a breakthrough conversation,” stated Paul Gossen, author and accomplished
executive coach.

-30-

Business Transformed Inc. has conducted large-scale corporate programs for the RCMP,
American Express, Golder Associates and the City of Mississauga and has conducted
in-house programs for dozens of other Fortune 500 companies. Additional information
is available from http://www.businesstransformed.com. Paul Gossen, The Breakthrough
Coach, is the founder of Business Transformed Inc., an executive coach, public
speaker and author of the management breakthrough book Business Transformed.

Media Contact: media@leadershipinc.ca Phone 604 872-4300


Web Site = http://www.businesstransformed.com

Contact Details = Media Contact:
media@leadershipinc.ca
Phone 604 872-4300