Released on: September 27, 2007, 1:02 pm

Press Release Author: Two West

Industry: Advertising

Press Release Summary: The Brand Show will discuss personal branding, focusing on
athletes, celebrities and politicians. This will explore how their every move is
often planned to create a personal brand.


Press Release Body:
FOR IMMEDIATE RELEASE
Contact: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com
OR
Ryan Colaianni
(816) 581-8257
ryanc@twowest.com


The Brand Show to Discuss the Branding of Celebrities and Athletes

KANSAS CITY, Mo. (September 24, 2007) --- The Brand Show, a product of Two West,
Inc., is a weekly radio program on Kansas City’s KCTE, 1510 AM. The topic discussed
will be the branding of celebrities and athletes on Wed., Sept. 26 from 9 to 10 a.m.
Paul Swangard, managing director of the University of Oregon’s Warsaw Sports
Marketing Center, will be the show’s guest to discuss how athletes are used to
market products and how they create their own positive image. Swangard will also
discuss how athletes deal with publicity crisis’ like those recently suffered by
Michael Vick.
The show will also look into the branding tactics made by Britney Spears, Oprah
Winfrey and Barak Obama. Each used specific tactics to grow as individuals and
become more recognizable to American consumers.
The Brand Show can also be heard live online at www.thebrandshow.com and the show is
also available via podcast.
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About Two West
Celebrating its 10th anniversary in 2007, Two West, Inc. is a strategic branding and
communications firm headquartered in the Kansas City arts district. Two West’s team
of marketing, advertising, PR and interactive professionals create award-winning
solutions for innovative brands.




Web Site: http://www.thebrandshow.com

Contact Details: Two West, inc.
877.532.9378
tiffanyc@twowest.com
514 W. 26th, KC, MO 64108 http://www.twowest.com