Released on: September 19, 2007, 11:43 am

Press Release Author: Tiffany Coffey : Two West

Industry: Marketing

Press Release Summary: John Schaufelberger, Vice President of Product Marketing at
Burger King, will be the guest on The Brand Show to discuss Burger King’s kid’s
meals. Schaufelberger will discuss Burger King offering apple slices instead of
fries on its kids menu.

Press Release Body: FOR IMMEDIATE RELEASE
Contact: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com
OR
Ryan Colaianni
(816) 581-8257
ryanc@twowest.com


The Brand Show to Feature Burger King Product Marketing VP

KANSAS CITY, Mo. (September 11, 2007) --- The Brand Show, a product of Two West,
Inc., is a weekly radio program on Kansas City’s KCTE, 1510 AM. The topic discussed
will be marketing against the competition on Wed., Sept. 19 from 9 to 10 a.m.
John Schaufelberger, Vice President of Product Marketing at Burger King, will be the
show’s guest to discuss Burger King’s kid’s meals. Schaufelberger will discuss
Burger King offering apple slices instead of fries on its kids menu.
The show will also look into the marketing tactics made by the Ford Motor Company.
Ford had drivers who recently purchased new cars of its competition, drive Ford’s
for a week, under the guise of market research. The results are seen in its latest
marketing campaign.
The Brand Show can also be heard live online at www.thebrandshow.com and the show is
also available via podcast.

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About Two West
Celebrating its 10th anniversary in 2007, Two West, Inc. is a strategic branding and
communications firm headquartered in the Kansas City arts district. Two West’s team
of marketing, advertising, PR and interactive professionals create award-winning
solutions for innovative brands.




Web Site: http://www.twowest.com

Contact Details: Tiffany Coffey
Marketing
Two West
816.581.8208
tiffanyc@twowest.com