Released on: September 25, 2007, 9:18 am

Press Release Author: Brian Solis / FutureWorks, Inc.

Industry: Internet & Online

Press Release Summary: mSpoke’s FeedHub Eliminates the Information Overload Problem
Plaguing the Attention Economy; Debuts at DEMOfall 07

Press Release Body: DEMOfall, San Diego, Calif. -- Sept. 24, 2007-- mSpoke
introduces FeedHub, www.feedhub.com, to solve the real problem of information
overload consuming everyone who actively reads online content. Feedhub is a next
generation personalization solution that improves popular feed readers to save
precious time by delivering only the relevant stories people want to read.

FeedHub cuts through the overwhelming volume of content published today by creating
an individualized RSS feed that intelligently selects the most relevant posts from a
set of feed sources.

Built on mSpoke’s patent-pending mPower Adaptive Personalization Engine™, FeedHub is
unique among next generation personalization solutions. It marries the power of
world-class machine learning with the insights gained from human input. Combined,
these go beyond personalization to create true individualization.

To get started, FeedHub analyzes the RSS feed sources (OPML) to understand topics
and issues that are most important to a user. FeedHub then produces one smart feed
which can be read through popular feed readers including Bloglines, Google Reader,
and NetNewsWire. The new feed continuously learns “Memes,” which represent
individual content preferences that evolve and adapt over time.

FeedHub intelligently filters the stories based on personal reading habits and
activity. Each story features a relevance “Spokometer” that indicates how well it
matches personal interests. It also shows the most relevant Memes that selected
each story and a link to see more details.

With FeedHub, a user can provide access to their digital identity – for example
del.icio.us or digg accounts - giving FeedHub further insight to develop more
personalized Memes. Feedhub.com also offers the ability to further customize
preferences.

“We all face information overload every day,” said Chris Shipley, executive producer
of the DEMOfall 07 conference, where FeedHub debuted. “FeedHub puts people in
control and saves them from drowning in content. By using personal preferences and
dynamically adapting to their reading habits, FeedHub delivers the content they care
about in individualized feeds to keep them informed without being overwhelmed.”

About mSpoke
Based in Pittsburgh, PA, mSpoke has been providing next generation personalization
solutions since 2006. Founded by CEO Dave Mawhinney, CTO Dean Thompson, and
Co-Founder & VP, Business Development & Product Management Sean Ammirati, the mSpoke
team has deep ties with Carnegie Mellon University, a recognized world leader in
advanced computer science technologies.

Contact:
Brian Solis
FutureWorks
408-428-0895 x101
brian@future-works.com


Web Site: http://www.future-works.com

Contact Details: Brian Solis
FutureWorks
408-428-0895 x101
brian@future-works.com