Released on: December 17, 2007, 11:35 pm

Press Release Author: Allison Nazarian / Get It In Writing, Inc.

Industry: Small Business

Press Release Summary: Are words really the key to increasing sales and growing your
business?

Press Release Body: Boca Raton, FL – If you think that your website should be used
as an online version of your print brochure, think again. Web surfers, visitors and
potential customers want to experience a site that is more than a piece of paper;
they want functional, interactive and transparent.

“We know that people visiting your site scan your site and intend to take action,
such as leaving the site or deciding to contact you, right away,” explains Allison
Nazarian, founder and president of Get It In Writing, a copywriting and marketing
firm. “The Number One advice I would give to any business regardless of their
industry, goals or current site is to keep your website easy to understand and
navigate.”

Here are a few top tips for web copywriting and marketing:

· Write informative articles for your visitors to download (at no charge).
· Offer a free product like a White Paper or Special Report.
· Ask qualified visitors to sign up for your free e-newsletter or any other
content-driven effort you consistently send out.
· Write shorter sentences, paragraphs and pages.
· Use headlines and subheads instead of long introductory paragraphs.
· Preserve ‘white space’ to keep the page looking open and inviting.
· Links key terms and words to other pages on your site for visitors seeking more
information.

“Whatever you do, do not take your company’s brochure, product catalog, employee
manual or whatever printed material you have already and simply slap it onto your
site,” Nazarian said. “Printed materials don’t work online. These materials are a
totally different species.”

About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader
in copywriting and marketing services, consulting and instruction for businesses
throughout the world. For information, free tips and resources and/or to request a
free consultation, visit www.GetItInWriting.biz.

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Web Site: http://getitinwriting.biz

Contact Details: Allison Nazarian
President, Get It In Writing, Inc.
561.989.8555
ANazarian@GetItInWriting.biz
www.GetItInWriting.biz