Released on: January 18, 2008, 10:09 pm

Press Release Author: Bharat Book Bureau

Industry: Telecommunications

Press Release Summary: Thus far in the global market the substitution effect has
been one way: many consumers are substituting a wireless phone for wired phone and
making their wireless service their only telephone service. For local and long
distance companies this trend has been disastrous-resulting in a steady decline in
the customer base and revenue.

Press Release Body: Thus far in the global market the substitution effect has been
one way: many consumers are substituting a wireless phone for wired phone and making
their wireless service their only telephone service. For local and long distance
companies this trend has been disastrous-resulting in a steady decline in the
customer base and revenue.

In this study, Insight examines the potential impact that the single phone with
fixed and mobile capability will have on the stakeholders: local wireline carriers,
long distance providers, broadband ISPs, wireless carriers, and handset vendors.
This report details the technologies and marketing enablers that each stake holder
segment must address to achieve a successful convergence strategy.

Based upon our analysis of current international wireless-wireline convergence
initiatives, Insight details how the various global communications environments are
producing different models for success. The study concludes with a forecast of the
market for convergence products internationally, assessing which strategies are
presently the most successful.

Fixed mobile convergence (FMC) is taking off around the world, though its take-up
may not be apparent in the US, where momentum is still building. FMC is a service in
which the same handset has access to services through a fixed network in addition to
a wireless network. The same handset can be used in the home and office and also
send and receive cellular calls when traveling in the wider world.

FMC suffered early on from too many technical approaches and too few standards. A
number of operators conducted trials but hesitated to commit to full deployment.
Fortunately, that period is behind us. Standards have been established and the
industry seems to have coalesced around the dual mode WiFi/cellular approach.
Operator trials have been replaced by new product announcements and large scale
deployments have begun-at least in the consumer segment.

For more information, please visit our web site:
http://www.bharatbook.com/detail.asp?id=51084

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Contact Details: Bharat Book Bureau
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Phone:+91-(022)-2757 8668 / 2757 9438
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E-mail: info@bharatbook.com