Released on: January 29, 2008, 9:18 pm

Press Release Author: Bharat Book Bureau

Industry: Pharmaceuticals

Press Release Summary: Pharmaceutical CME departments struggle to measure
performance for a number of reasons. The lack of hard measures for medical
education, along with a fear of appearing non-compliant stops many companies from
tracking return on investment (ROI).

Press Release Body: Pharmaceutical CME: Measuring Program Effectiveness in the
Compliance Environment

Pharmaceutical CME departments struggle to measure performance for a number of
reasons. The lack of hard measures for medical education, along with a fear of
appearing non-compliant stops many companies from tracking return on investment
(ROI). Many medical education departments use post-CME outcomes measures to judge
the effectiveness of their investments in CME events. Unfortunately, attendance
figures are the only hard measurement available from outcomes measurements - and
high attendance numbers do not always translate into effective programs.

Pharmaceutical CME: Measuring Program Effectiveness in the Compliance Environment
explores the current challenges facing continuing medical education, as well as
includes trend analysis, successful strategies and best practices. The study’s major
focus areas include:

CME Structure, Staffing and Spending - Cutting Edge Information collected case
studies and benchmark data to underscore CME investment trends and reorganization
strategies to remain compliant with industry regulations.

CME Program Strategies and Goals - Analysts compared industry-leading strategies and
outlined goals for CME departments.

Companies Included in Report

Abbott Labs
Allergan
Altana
Amgen
Bayer
Baxter Healthcare
Bristol-Myers Squibb
EMD Pharmaceuticals

Table of Contents :

Charts and Graphics

Figure 1.1: CME Department Organization: Centralized vs. Decentralized
Figure 1.2: CME Departments’ Reporting Relationships
Figure 1.3: CME Staffing in FTEs by Company
Figure 1.4: Average Percentage of Dedicated Staff Time Given to Media Mix
Figure 1.5: CME Staffing Compared to Previous Year
Figure 1.6: CME Staffing Projections for Coming Year
Figure 1.7: Challenges to CME Program Management
Figure 1.8: Yearly CME Budgets at Surveyed Companies
Figure 1.9: Media Mix Spending: Budget Breakdown by Types of CME
Figure 1.10: CME Budgets Compared to Previous Year

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