DFDS Seaways - Online Affiliate Channel Continues to Grow
Released on: February 21, 2008, 7:37 am
Press Release Author: Sophieo@robson-brown.co.uk
Industry: Marketing
Press Release Summary: In 2008, DFDS Seaways UK continues to focus efforts on increasing business booked online, and there is even greater focus on the affiliate channel through a range of high profile incentives and promotions throughout the year ahead.
DFDS Seaways boosts online sales with new dynamic website and affiliates revenue up 50% YOY
In 2008, DFDS Seaways UK continues to focus efforts on increasing business booked online, and there is even greater focus on the affiliate channel through a range of high profile incentives and promotions throughout the year ahead.
DFDS Seaways will launch a newly designed, dynamic website. An improved booking engine has already been launched to enhance the customer experience even further. The affiliate channel is of key importance to driving traffic to www.DFDS.co.uk.
In the UK, DFDS Seaways works with over 3,500 affiliates on both the Buy.at and TradeDoubler networks. In 2008, so far, there has been a 50% increase in revenue through affiliates year on year showing the significance of this distribution channel. DFDS Seaways is also bolstering its online teams to further develop the spotlight online.
Tom Fotheringham, UK Online Marketing Manager at DFDS Seaways commented, “DFDS Seaways is really driving forward the online business and affiliates play an integral part in this, ensuring we hit the online objectives.\'
There are major affiliates operating throughout the UK and to increase awareness of the affiliate programme, DFDS Seaways is launching a major Q1 promotion. One affiliate has the chance to win an all expenses paid trip to the world-renowned Affiliate Summit in August 2008 in Boston, USA.
The prize is worth over £5000 and is partnered with a cash back bonus for bookings. This shows the determination of DFDS Seaways to reward and recognise affiliate performance.
DFDS Seaways is regularly featured on a range of blogs, praising the company for it’s incentive schemes and promotions, particularly after the organisation of a free affiliate event onboard ship to Amsterdam from Newcastle during 2007. Not only was this a useful networking opportunity for all parties, but provided affiliates with the opportunity to understand the brand and experience it first hand.
DFDS Seaways intends to stay at the forefront of online developments, with dynamic product feeds launching next week and more promotions planned for later in 2008.
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