Released on: March 12, 2008, 6:02 am

Press Release Author: Hot Tin Roof

Industry: Marketing

Press Release Summary: Ambergreen today announced the acquisition of digital agency,
Lightershade.

Press Release Body: Ambergreen’s business strategy is to be the UK’s leading
provider of strategic search marketing. The acquisition of Lightershade will allow
the agency to implement the powerful strategies it creates for its clients.

Additionally Lightershade will be able to develop the content and architecture
solutions needed in the constantly changing landscape of rich media applications.

Tino Nombro, Ambergreen’s MD explains: “This acquisition strengthens the holistic
search marketing service we offer our clients. It greatly enhances our
implementation capability, a key tool to support our growth in the search sector.
As one of the biggest issues for all search agencies is ensuring that strategies are
effectively implemented. I believe that this move will create new opportunities for
Ambergreen and further enhance our position as on the UK’s top search agencies.”

Ambergreen is the first search agency to make this move and it is expected that
others will follow its lead. Implementation is a critical element of search
strategies. It is vital that a strategy is implemented by specialists with the
digital credentials and skill to articulate the strategy.

Search marketing is still evolving at break neck speed. A campaign created six
months ago will be outdated and irrelevant today. New techniques, new media, new
behaviours mean that campaigns are constantly changing to keep up with market
changes. A good agency stays ahead of the game by being proactive, not reactive.

For over seven years Lightershade has successfully helped businesses manage
information, reduce business risk and increase sales across diverse markets
including financial services, education, tourism and the public sector.

Fusing design with technology, Lightershade’s professional focus is on usability,
accessibility and delivering business results based on deep industry knowledge and a
reputation for successful delivery.

The company employs some of the most creative intellects in application design and
development today. Headquartered in Edinburgh, Lightershade is ISO 90001:2000
certified, Investor in People accredited and member of the Usability Professionals
Association and the British Interactive Media Association.

Since its creation, Lightershade has been trading as part of the same group of
companies as the business-class ISP, Lumison. Dr Aydin Kurt-Elli, Lumison’s CEO and
Lightershade board director comments: “This is an exciting time for Lightershade’s
team and clients alike. Lightershade’s business model was always very different from
that of Lumison and the rest of our group, so by joining with Ambergreen, they
create a powerful new force in the market and extend the scope and range of services
available to their clients. I believe that these businesses have a great fit, and
the deal marks a significant new stage in Ambergreen’s growth.”

Ends
ABOUT AMBERGREEN

Internet marketing is the fastest growing sector of advertising and the most
aggressive of any market in the world. Worth £1.9bn in the UK alone it has
systematically decimated radio, cinema, newspaper advertising spend over the last
five years.

Ambergreen was one of the UK’s first specialist search marketing agencies.
Founders, Grant Whiteside and Tino Nombro, were among the first marketers to
understand the powerful potential of search marketing and secure a position at its
cutting edge. Intellectually and technically strong, Nombro and Whiteside are
widely respected as top players in the intelligent application of search marketing.

Today search is business critical to all brands. Sales, reputation and communication
are all defined by search and how successfully the brand has harnessed the search
engines. In a world where thirty years is lived in thirty months it is easy to
forget how quickly the internet has revolutionised the world, socially, economically
and politically.

Google is only 9 years old. Myspace 3 years. At seven years old, Ambergreen is an
internet veteran and is still pioneering the frontiers of search working with some
of the most exciting and innovative online brands in the world including Electronic
Arts (EA) Games, National Australia Group, Thomas Cook and Carphonewarehouse.





Web Site: http://www.ambergreeninternetmarketing.com/

Contact Details: For more information contact: Sarah Lee :: 0131 225 3875 ::
sarah@hottinroof.co.uk