Released on: April 30, 2008, 1:46 pm

Press Release Author: Meng & Associates

Industry: Marketing

Press Release Summary: AUSTIN, Texas — As advertising clutter increases and urban
voices drown out those within the wildlife industry, many industry leading companies
and organizations are applauding the creation of the all-new American Deer &
Wildlife Alliance™ (ADWA), a new non-profit organization formed to better represent
deer and wildlife associations, industry professionals and equipment manufacturers
on a national level.

Press Release Body: AUSTIN, Texas — As advertising clutter increases and urban
voices drown out those within the wildlife industry, many industry leading companies
and organizations are applauding the creation of the all-new American Deer &
Wildlife Alliance™ (ADWA), a new non-profit organization formed to better represent
deer and wildlife associations, industry professionals and equipment manufacturers
on a national level.

The ADWA will partner with companies and organizations within the industry to
promote their products, services, membership benefits and overall growth of the
industry through education and aggressive public relations. Serving as a ‘PR engine’
for its members, ADWA combines the benefits of marketing and education to inspire
credibility among consumers and unity within the industry, and ADWA will broadcast
public policy messages to more than 70 million households beginning in June.

“While most conservation or wildlife associations seek sponsors so the organizations
can further their goals, ADWA was founded to promote the products and services of
the sponsors and increase participation within the industry as a whole,” says Keith
Warren, executive producer and host of Keith Warren’s Hunting & Outdoor Adventures
which is seen on the Outdoor Channel. “Of course, all of us working within the
wildlife industry still have our own specific goals, but it’s important to pull
together to promote and grow the industry — and that’s what ADWA is about. I’m proud
to be a member.”

ADWA Director of Operations Annie Jones explains that ADWA is a member-driven
alliance and it exists to promote members and the industry as a whole more than any
one agenda.

“By combining resources,” says Jones, “ADWA members more efficiently ensure the
promotion and continued growth of the wildlife industry nationwide. ADWA offers
wildlife-related organizations and companies unique advantages not found in any
other single marketing vehicle.”

ADWA annual membership benefits will include:
• Give member products and services national exposure
• PR opportunities for members and policies which promote wildlife management and
the hunting industry
• ADWA Buyers’ Guide, a fully integrated online service for new customers to locate
member products and services
• Provide free news and information about deer, wildlife and hunting legislation
which effect businesses and consumers.
• National manufacturer/rep job posting service
• Member discounts to reduce operating costs
• Grow the industry, which means more distribution channels for member products and
services, more customers, and more business for everyone, as well as the
preservation of hunting and agricultural traditions.

Many of the online benefits will be available with the launch of ADWA’s new dynamic
website next month.

To learn more about the American Deer & Wildlife Alliance or for membership
information, visit www.deerwildlifealliance.org or call 877.528.7100.


Headquartered in Georgetown, Texas, the American Deer & Wildlife Alliance is a
non-profit organization dedicated to the growth of the deer and wildlife industry,
and to help educate consumers and the youth on the conservation issues which effect
deer and wildlife as well as the industry. For more information on the American Deer
& Wildlife Alliance, call 877.528.7100 or visit www.deerwildlifealliance.org.


Web Site: http://www.deerwildlifealliance.org

Contact Details: Annie Jones
877.528.7100
3011 Dawn Drive, ste 107
Georgetown, TX 78628