Released on: June 11, 2008, 7:19 am

Press Release Author: Hannah Lane / apt marketing and pr ltd

Industry: Food & Beverage

Press Release Summary: SOHO Coffee Co. is extending its franchise operation into UK
motorway service areas in partnership with Roadchef; opening its first outlet at the
M5’s South-bound Strensham Services on Friday 16 May.

Press Release Body: The newly signed deal with Roadchef will see a first trial store
opening at Strensham and, if successful, will lead to a progressive roll-out of the
SOHO Coffee brand within the 29-strong Roadchef estate.

SOHO is proud to partner Roadchef in this initiative, further expanding its
franchise network and bringing the unique characteristics of its brand to motorway
travellers.

These developments come at a time of intense activity for SOHO. Following a hugely
successful and busy 2007, the chain will be opening a new flagship store at the
Cribbs Causeway shopping centre in June, with plans for a further three stores
during the remainder of 2008.

SOHO Director Penny Manuel is extremely upbeat about this fantastic opportunity for
the rapidly expanding fresh food and coffee chain: “Partnering Roadchef gives us a
wonderful opportunity to take SOHO’s unique offering onto the UK motorway network.
SOHO will bring customers a new level of quality and innovation, by offering
genuinely fresh, locally sourced and organic produce, prepared on-site in our own
kitchen.”

SOHO already has a successful franchise business with SSP catering for passengers in
the UK and Ireland airports. Four stores have opened in the last 18 months and a
further outlet is opening at Bristol Airport in July.

Further information, images and interviews available on request.



Web Site: http://www.sohocoffee.co.uk/

Contact Details: Hannah Lane

apt marketing & pr
The Studios
Beechurst House
The Reddings
Cheltenham
Gloucestershire
GL51 6RT
01242 250692
andrew@aptmarketing.co.uk