Released on: August 23, 2008, 12:09 pm

Press Release Author: Shannon Cherry, APR, MA

Industry: Marketing

Press Release Summary: Publicity and marketing expert reveals news release writing
tips this month!

Press Release Body: Albany, NY -- August 21, 2008 -- Publicity and marketing expert
Shannon Cherry, APR, MA has just released her most recent article in a series of
free articles on her Web site. The article, Mistakes That Hurt Your Chance for
Media Coverage, is available for immediate viewing and audio download at href=\"http://www.thepowerpublicist.com\">http://www.thepowerpublicist.com.

Many business owners and entrepreneurs complain that their press releases are never
used by journalists. According to Cherry, many marketing challenges can be traced
back to a mere handful of mistakes.

Cherry is known as “The Power Publicist,” and is the founder of Be Heard Solutions
(www.beheardsolutions.com), a virtual
publicity and marketing firm. She helps entrepreneurs and business owners attract
more targeted prospects by using the power of publicity and promotions. The author,
international speaker and media professional has more than twenty years experience
as a journalist and public relations practitioner.

This month, the publicity and promotions strategist outlines the most common
mistakes small business owners and entrepreneurs make when writing their own news
releases. By applying the information in the article, business owners can more
clearly define their own successful marketing strategies and start reaping the
rewards, mainly more leads, customers, sales and money.

“As a former journalist, I saw these blatant errors all the time – and often that
meant the release went directly into the trash,” says Cherry. “But the good news is
these mistakes are easy to fix, if you know what to look for.”

Read and download the audio version of Mistakes That Hurt Your Chance for Media
Coverage for free at href=\"http://www.thepowerpublicist.com\">www.thepowerpublicist.com to uncover how
to easily correct common press release mistakes.

Upcoming articles will address other ways that business owners can rev up their
results using publicity and promotions. Readers will learn about:
- Working with reporters
- Creating promotional materials
- Internet marketing strategies

To access the complete article series, visit href=\"http://www.thepowerpublicist.com\">www.thepowerpublicist.com

About Be Heard Solutions (www.beheardsolutions.com)
Founded by The Power Publicist Shannon Cherry, Be Heard Solutions is a virtual
publicity and marketing firm that helps business owners and entrepreneurs attract
more targeted clients and customers by using the power of publicity and promotions.
In addition to one-on-one marketing communications services, Be Heard Solutions also
provides products and learning programs to help business owners, solo-professionals
and consultants take their marketing and their businesses to the next level. For the
free Publicity Power Pack, visit href=\"http://www.beheardsolutions.com\">www.BeHeardSolutions.com.

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Contact:
Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com


Web Site: http://www.BeHeardSolutions.com

Contact Details: Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com