npower Launches Return Of Wallace And Gromit Advert

Released on: July 24, 2009, 5:45 am
Author:Nick McHugh
Industry: Energy

npower launches return of Wallace and Gromit to the small screen in a cracking new energy efficiency advert.

In the latest 30 second ad the famous pair suffers another calamitous mishap when Wallace concocts a baa-rmy scheme to fill his loft with sheep for better insulation. As poor Gromit 'rams' shut the loft hatch, the ceiling begins to crack and the entire flock, along with plaster and rubble, come tumbling down.

Luckily npower Bob appears to tell them there is an easier way: most homes have poor loft insulation, so it's wise to prepare for winter with the npower loft home insulation service to help save time, money and sheep.

Wallace and Gromit's appearance is the second of a series of npower adverts starring the duo. Each ad will be characterised by the famous duo doing what they do best and inventing hair-brained schemes to make their home more energy efficient.

The ad, which premiered on Thursday 23rd July during the Home Show at 8.30pm on Channel 4, aims to highlight the benefits of insulating lofts properly and how Britain's brightest energy company is helping to make energy efficiency easier. It follows the success of the first npower ad starring Wallace and Gromit, which aired in March this year and has sent installations of energy efficient boilers soaring.

Kevin Peake, npower marketing director, said: "Wallace and Gromit are a family favourite and the most famous Oscar winning duo in Britain. We're hoping their positive approach to energy efficiency will help people see how simple it is to make small changes and a big difference to their energy bills.

"Although home insulation may not be an obvious priority while the weather's warm, now is an ideal time to tick it off the to-do list as ready to save energy and money in the winter months."

Even for those with loft insulation, the message is to check that it meets the recommended 270mm depth.

Supporting the campaign are two market-leading offers for loft insulation. For the DIY market, npower has teamed up with insulation manufacturer Rockwool and national builders merchant Build Center to offer 2for1 on rolls of insulation with free delivery thrown in. For those who don't fancy having a go themselves, npower will provide and install the loft insulation in people's homes.

Further details and terms and conditions for both offers are available on the npower website.

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Notes to editors

About npower:
npower is one of Britain's largest electricity supplier and supplies gas, electricity and related services to 6.6 million customers across the UK. npower is a market leader in renewable energy and sources the green energy for juice directly from renewable sources, at no extra cost.

RWE npower has been awarded the prestigious CommunityMark from Business in the Community (BITC). npower is the only utility business, amongst 21 other companies in the UK, to receive this accolade. The CommunityMark is a new BITC standard which has been created to recognise companies that are good investors in local communities and who have brought about real and positive changes.

npower PR Contact:
Nick McHugh
npower
Oak House
Worcester
WR4 9FP
01905 340 854
07795354628
www.npower.com